29 Jun What is an email deliverability audit ?
Email deliverability audit
Email deliverability is a very common problem which most of us who are in email marketing face.
Deliverability issues are not limited to scenarios where the emails are sent in bulk but they
occur even in cases of transactional emails and personal emails. But the term Email Deliverability Audit is not very well known.
When someone face deliverability issues, most of the time he think of the technical configurations
like SPF and DKIM which might be wrong or he thinks of IP blacklisting. What he does not realise that
there can be tons of factors which may be impacting his email deliverability.
With continuously evolving alogorithms of ESPs like Gmail we can not say for sure what all parameters
these algorithms consider to determine the placement of an email.
But to fix the deliverability issues its best to look as many aspects of your emailing as possible.
And that is the reason you need some expert help. The auditor actually goes and understand the whole
flow of your platform and look in to all nitty gritty of your emails. He tries to analyse all scenarios
where your email may be caught by spam filters.
Some of the aspects which he would check are :
* Inbox Placement Review with Seed List Testing
* IP and Domain/Sub-Domain Reputation Review
* Email Authentication (SPF, DKIM, DMARC) Review
* Content Review – spaminess, language, design of template, images, links etc
* Service Provider Setup Review – Domain whitelisting
* Data Management Review – Unsubscribe, Feedback Loops, Bounce Handling
* Review of your campaign management practices
At PostBox Services we conduct a through audit on your system and compile all findings in a PDF.
The report is shared with you and then we walk you through the report and help you understand
the issues which are impacting the deliverability.
The reports also includes short and long term next steps and recommendations.
In case you are facing some deliverability issues in your emailing and need some help, please don’t
hesitate to drop us a line and we would get back you.
Our audits have helped number of number clients till now to get better insights in to their emailing
and we have helped them to improve significantly.