Author : Veethee Dixit
An email marketer’s worst nightmare came true when Gmail introduced multiple tabs. As a result, emails from marketers started landing in the Promotions tab. It's terrifying to even think of how this update would affect the open rates of emails.
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Sales funnel for business is what oxygen is for living beings. It's necessary for survival and you don't need a fancy degree to understand such a simple concept!
Not everything involves complicated math....