Email deliverability audit Email deliverability is a very common problem which most of us who are in email marketing face. Deliverability issues are not limited to scenarios where the emails are sent in bulk but they occur even in cases of transactional emails and personal emails. But the...
What is an SPF Record? An SPF (Sender Policy Framework) record is used to indicate which hosts are authorised to send emails for a domain. It is defined in RFC 4408 and clarified by RFC 7208. When a server sends spam using your domain name, the receiving...
A quick checklist for email deliverability. S.N Item Subitem Checklist 1 Check the IP addresses of SMTP servers for blacklisting 2 Check the sending domain for blacklisting 3 Set the SPF record 4 Set the DKIM 5 Set the DMARC 6 Set the PTR / rDNS for sending IP address 7 Set A record for sending domain/sub-domain 8 Signup for Google...