Plain text vs HTML emails is an ongoing debate and a never-ending one. While not all email marketers can agree on one way, they can certainly be on the same page when the end goal is improving clicks, opens, and conversions.
An email marketer’s worst nightmare came true when Gmail introduced multiple tabs. As a result, emails from marketers started landing in the Promotions tab. It's terrifying to even think of how this update would affect the open rates of emails.
An email deliverability manager is defined as a person who takes care that the emails you shoot get delivered at their right destination. Companies need to hire these managers for a reason that commercial emails are a bit more complex than personal emails.