Designing email templates is the most creative way of mailing if your email deals in the advertisement, marketing and newsletters. Email templates save a lot of time while creating email marketing campaigns.
Plain text vs HTML emails is an ongoing debate and a never-ending one. While not all email marketers can agree on one way, they can certainly be on the same page when the end goal is improving clicks, opens, and conversions.
An email marketer’s worst nightmare came true when Gmail introduced multiple tabs. As a result, emails from marketers started landing in the Promotions tab. It's terrifying to even think of how this update would affect the open rates of emails.