An email marketer’s worst nightmare came true when Gmail introduced multiple tabs. As a result, emails from marketers started landing in the Promotions tab. It's terrifying to even think of how this update would affect the open rates of emails.
An email deliverability manager is defined as a person who takes care that the emails you shoot get delivered at their right destination. Companies need to hire these managers for a reason that commercial emails are a bit more complex than personal emails.
Author: Sup Prangthip Prakobkit. Are you looking for a tool that can upgrade the game plan of your cold email marketing? Today, we are reviewing Woodpecker, an email marketing automation tool that takes the tasks of following up emails off your shoulders.
In email marketing, email list cleaning is a very important practise. Let's understand why its so important, what exactly is done during list cleaning and what all options are available for email list cleaning.